If there is one side of editing that's really hot at the moment, it is making videos for social media. Apple has recognised this trend and announced a free app for iOS that will make posting those fun videos a lot easier. It's got some cool features too. Very cool.

You might not have known there was a launch of a few new Apple products today. Sadly no updated MacBook Pro and certainly no new Mac Pro. What we got was some (RED) phones and an iPad update.

We also got news of a new video app for iOS called Clips. The app to create fun videos to post on social media isn't out until April, but we do know it will be free.

Will Apple succeed where other companies have failed by getting traction with easy editing & fx for social media?  (Sapphire Vivoom anybody?)

No YouTube video for us to embed yet, so you will have to head over to the Apple Clips webpage for a first look, if slightly limited.

Before you scoff, just take a look at one of the features:

Clips also introduces Live Titles™, a breakthrough feature that lets users create animated captions and titles using just their voice. Fun effects including comic book filters, speech bubbles, shapes and full-screen animated posters help bring out the personality in videos made with Clips.

Yes we know what you are thinking, automatic transcription and/or subtitles. If they can get that to work on a phone, then surely making a built-in plugin for FCPX with the technology can't be that hard.

Here's the rest of the press release:

Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”

Clips lets users create multi-clip videos on iPhone or iPad without timelines, tracks or complicated editing tools. Touch and hold a single button to shoot live video and photos, or add them from the Photo Library. Then add artistic filters, speech bubbles, shapes or emoji. Users can also add full-screen posters with animated backgrounds and customizable text. Clips has dozens of music soundtracks to choose from, and they automatically adjust to match the length of a video.

With Live Titles in Clips, users can add animated captions and titles using just their voice. Captions are generated automatically as a user speaks, and appear on screen perfectly synced with the user’s voice. Users can mix and match different styles, and tap any title to adjust text and punctuation, or even add inline emoji. Live Titles supports 36 different languages.

Videos made with Clips can be shared directly to popular social networks and video websites, including Instagram, Facebook, YouTube, Vimeo and more. When sharing with friends in Messages, Clips can suggest who to share with based on the people who appear in the video, and the people a user shares with most often. When a suggested name is selected, Clips inserts the video right into Messages so it’s ready to send with one tap.

 

Very interesting