First, let's deal with the audio. For the dialog, I agree, it's not entirely perfect. There's another component to consider, Simon. You live there, you're used to these thick accents, most of us aren't. Even with my sound up & listening as hard as I can, I'm still only getting about 85-90% of their words. Or perhaps a better way to explain it is, in each sentence, there is probably one word that I miss. It's either too heavy an accent in the pronunciation, or that combined with not the best audio quality on the spoken track, further compounded by the backing music track. Don't get me wrong, it's not unintelligible, but what happens is, the normal lazy viewer must now come to full attention summoning a high alert effort to follow it or miss something. This on a subconscious level raises a slight irritation, where you are placing a demand on me that I may resent, even just ever so slightly below the conscious threshold. This also detracts from the complete experience in another way. Because I have to utilize all of my faculties to be able to catch the dialog, my full experience of the colors, video, song, charisma, culture, etc, must all take a back seat slightly, this is another subconscious cause for minor resentment. Please don't take this the wrong way. I'm sure there will be 50 guys here telling you how great your video is, but I get paid by corporate people who want their message to connect on deep levels, psychologically, emotionally, viscerally, spiritually. You look at these scenes from an embedded cultural perspective, as we all do, but we're all embedded in a different culture. This is not to say we're not entirely welcoming to cross cultural celebration of art, but rather that certain emotional, psychological images of light & darkness, literally & figuratively are imprinted in the West to carry specific connotations. I'll focus in on those in a moment, but as for the dialog audio…
In this regard, I would have to agree with you, with these men, & those accents, you need them mic'd properly, with the highest quality audio.
Cinematically & technically, this piece is like your other work here, very professional. The titling works, love the exterior intro with the time lapse & focus work. Your edits, focus pulls, etc, all work well. The colors in the green room are vibrant & engaging, as are the hanging drums. The singer's "whoa-oh" at 50 seconds needs pitch correction. This screams amateur, & for someone selling mics, definitely not a plus. Also, at that stage in the video, the song isn't very appealing, the beginning of the live performance is less appealing, as we start that scene by getting a weird vibe from the drunk guy with the bottle & candle staring straight into the camera. That shot is incongruous because he breaks the 4th wall during a performance scene. Not the same as the preceding interview scene, where they are talking to us thru the camera. In a performance scene we're vicariously watching the show as the audience, not to be confronted eerily by the audience. There's a great shot with light artifacts & pink glow at 1.24, the 2 shots after that are excellent too, with the over exposure & light leaks, the guy or gal playing with the hair, it's all very festive & well… playful, I'm even almost beginning to get into the song. But the guy with the black balaclava with the dripping candle in his mouth has to go, from a corporate standpoint. Rode is an Australian company, their country's mass-media is drumming home the terrorist scare. That image just gives us another bad vibe. Speaking of festive vs bad vibes, some of the people, like the balaclava man & the early drunk with bottle, have a dull glazed over look in their eyes which is very off-putting. They seem drugged. I'm not too keen on the early sitting couple either. The festive jumping & dancing with the brighter images, works better for me, as a jubilant celebration of the culture, the completion of the song & the supporting mic technology. At that moment, I don't want to be reminded about squalid African denizens of some impoverished drug hovel. So the dark shot following those 3 at around 1.36, has the potential terrorist dancing right beside our brightly colored hero, & all the dark teeming masses in the shadows strongly detract from the bright images earlier. Part of this image's subconscious negativity is that the males in the group have a tendency to raise their right hand in a slightly strident or militaristic way. This connects with the angry hordes we've seen on our screens, shouting "Death to the West." Yes, this is a very subtle taint on a happy scene, but not to be ignored. Even the pink glow shot, has our central figure kind of stabbing the air with his finger. Contrast this with the open palms of our singing hero, it's a different feeling all together. The still image on your Vimeo start frame is perfect in this light, he has a young Marley-esq air about him, the open palm with the candle at the wrist is iconic, almost Christlike in symbolism. Very powerful. The profile shot the still is taken from, of your singer where he raises arms & smiles is great. I'd even zoom that.
The more I think about it, the more the singer emerges as the central character. His positivity at the end really seals the deal for me. He’s also more attractive than the other. Perhaps even when hearing the technician's descriptions, I'd like to see more of the singer working, recording, laughing, genuine candid moments. Closeups establish greater intimacy with the audience, but not just from the profile, if we had closer shots of his face singing, maybe 20 degrees off straight on at a slightly upward angle, with the mic in the shot, we make a deeper emotional connection to both. Indeed, the producer is vital, but not the focus, he is the powerful partner, the crucial enabler, elevating the artist to nova. In this sense, he does the same thing as the Rode mic.
Your final scene is marvelous & positive, the beauty of the African people really shines when they're smiling, perhaps that's why the seated couple at the performance seemed rather critical or judgmental, or at least not happy. We desire to see the joyful African spirit breaking thru whatever hardship their continent has endured, blazing bright despite the poverty, released from shackles by the glorious exultation of creative expression in song. Rode mics can make that happen & flourish…. and THAT is your message.
Yes, I know art is all about contrasts, I'm merely suggesting from a corporate marketing standpoint, I don't think this can win the contest. I'd be surprised if you did. Of course, I haven't seen the other entrants. Sorry to dampen your spirits, Simon, maybe you will win. Some might object saying "Art isn't about winning contests." Sure, I get that, the whole artistic integrity, not selling out spiel, but you know what? As an artist, you pour your heart & soul into these projects, it really shows. Once in a while it might be nice to have your passion & professionalism rewarded with a bit more than a group of forum typists patting you on the back saying "Good job buddy!" Remember, Simon, I want you to win, I believe you have the talent & aesthetics to make it, that's why I sent you the links for the $200K Vimeo contest. You've got all the key components, all that's required is a tiny bit of tweaking the finished product. Of course, I'm not the judge on this contest, but there's a vibe that fits, & half of this misses.
Global•Watch•Media
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