If your drop zone is to hold a still image you could add a "Ramp" parameter behaviour to the opacity, set the "Start Value" to -100 and the "End Value" to 100. Set the "Start Offset" and the "End Offset" to allow the drop zone to appear over a single frame. Then rig them both to a slider that allows the FCPX user to adjust when it appears, the same could be done with a second "Ramp" behaviour and as second slider to adjust the end point.
It could be done over a slower fade, or to a position or scale parameter to choose where it starts to animate it in/out over time rather than suddenly appear.