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Adobe Announce Project Rush - an All-in-one, Cross-device Video Editing App

Adobe has today announced a new cross platform NLE called Project Rush. Whist we welcome all new tools, it does look very similar to an old friend!

Today at VidCon 2018, Adobe announced Project Rush, a new cross platform editing application that's not released yet, but users can apply to be on the beta. (Be prepared to submit a link to a YouTube video you have made.)

First up, I welcome all new tools to the market as they all help us video editors in our job. We had wind of a new NLE from Adobe a couple of years ago when the then Project Manager Al Mooney told users in a live 'Ask me anything' online broadcast that Adobe was having to rethink their NLE products.

It looks like that's exactly what they have done with Project Rush.

It is initially aimed at users who want to publish video to social media, but it doesn't take a genius to realise what the endgame is here. The current version Adobe Premiere Pro is full of bugs. Just how many times do you have to click a solo button to hear your audio in a day? Time for a complete change.

So what do we know about Project Rush?

  • Cross device editing -iPad/iPhone/desktop
  • 4 tracks of audio
  • Lumerti Colour Correction
  • Audition features built in
  • Adobe Stock built in
  • Built in templates
  • AI powered features 

So, just like Apple starting with a fresh design and fresh code (Possibly Lumetri is in there) Adobe can design for the future. Adobe are going to have parallel NLEs on the market when Rush comes out of the beta period.

adobe project rush 02Looks like some sort of connected clip feature in Project Rush

This is very clever marketing and a complete contrast to Apple's rather disastrous FCPX launch when they killed off FCP7 overnight. But with an eight year lead over Adobe, hasn't Apple already patented some of FCPX's radical new features like Connected Clips?

Project Rush will start simple and then grow into the possible replacement for Premiere over a timespan. That means that editors can move over to Project Rush when they feel comfortable.

If only Apple had done the same!

You can find more information about Project Rush and sign up to the beta here.  Also checkout the Adobe Blog for more information.

Will I be signing up to the beta? Of course! This is new technology, not just a new GUI on an old piece of software and that's why it is exciting. It should be out later in the year.

 

peter wigginsPeter Wiggins is a broadcast freelance editor based in the UK although his work takes him around the world. An early adopter of FCP setting up pioneering broadcasts workflows, his weapon of choice is now Final Cut Pro X.

You can follow him on Twitter as @peterwiggins or as he runs the majority of this site, you can contact him here.

 


Written by
Top Blogger Thought Leader

I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. 

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.

 

BBC snooker the crucible

BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

amazon kindle BF

Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.

FCP.co

Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!

 

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