We are counting the days down to the start of NAB 2013 this year. We take a look ahead at what we might expect to see and also hint at our ramped up coverage for the event.
Unlike other industries, there is only one tradeshow that matters in the TV business and that is NAB. IBC comes close and fills a void for the folk on the east of the pond, but it's the Vegas show that gets the majority of new product announcements.
On a side note we drove past Montreux in Switzerland last week and it reminded us of the now defunct third TV exhibition that used to be held there.
So what do we expect to see and what trends will emerge?
The undoubted star of the show last year was the Blackmagic Cinema Camera, it had more column inches published than any other product on show. Will we see more cameras released from similar companies? Interesting that the Blackmagic Design stand is right next to The Red Digital Cinema Stand in the lower South Hall.
The big buzzword of 2013 will be 4K. 4k shooting, 4K editing and 4K delivery & publishing. It might actually be a very good opportunity to show off FCPX in action on show stands with the large format.
Thunderbolt is hardly new, but expect a range of new peripherals ranging from SSDs, capture boxes, expansion boxes and anything else that can sport that little connector. We have our eye on Promise Technology who are introducing new SAN products at the show. We can only hope for shared storage with Thunderbolt connectivity!
Imagineer Systems have hinted they are releasing a product for FCPX. Could this be Mocha? We will certainly find out.
NAB 2013 will see the debut of Lightworks on the Mac. We are pencilled in with EditShare for a demo.
We will be spending quite a bit of time in the Plugin Pavillion as you might have noticed a few of our sponsors will be exhibiting. We are expecting new plugins and updates to existing products.
We have also got a fairly well packed diary for the social events. We will be attending The Motion Media Ball, The Adobe Party, The AJA Party, The SuperMeet and many, many more.
The biggest news for us is that we are expanding our coverage this year of NAB 2013. The articles from 2012 got huge readership and we intend to up our game and output considerably. More news nearer the event.
Anybody up for an informal meetup of FCP.co readers?