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Yeup the disappearance of Get from AV3 had us all puzzled. Why would an award winning product be discontinued with hardly an explanation?

This product was first released as 'Get' by the plugin store AV3, it received several awards and good reviews. All seemed well until the price was halved from a large $499 to a more reasonable $249 just before NAB 2011. It looks like that brave move from AV3 wasn't enough to stop Nexidia, the company that owns the technology (and the source code it seems) from taking away their right to market the product. All references, videos etc have been removed from the AV3 site.

Rumours started, had Apple decided to include it in the new Final Cut Pro X? Nobody knew, well apart from the guys at Boris who have relaunched the product as Boris Soundbite. The news broke as Steve Kanter demonstrated 'Soundbite' at the LAFCUG meeting on Wednesday night. We hope to post the videos when they are uploaded.

Is this just a rebranding or are there new features? We don't know as we weren't a Get user, what we do know is that there isn't one reference to Get on the Boris website.

"Boris Soundbite quickly and accurately finds any word or phrase spoken in recorded media. Video editors, producers, and journalists can instantly play all occurrences of a spoken phrase in their media, then insert the perfect take into their Final Cut Pro project, organize clips around keywords, and even find replacement words for problematic audio. Based on Nexidia’s patented dialogue search technology - which has received accolades from DV Magazine, Post, Creative COW, and others - Boris Soundbite greatly reduces logging and transcription costs and lets you spend your time being creative instead of manually searching hours of video."

Pretty good reviews for a product that hasn't been released yet. The price has increased slightly to $295 although it is promoted as a special offer, discounted from $495.

We are pleased to see it back, it would have been a shame for this product to have slipped away and not returned. We cannot comment on the rumour that next year it will be called 'Grab" from Red Giant.