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Adobe asked Apple to shut down Final Cut

timeline_book_final_cut_pro_fcp

The title is complete linkbait, but shortly after Apple acquired Final Cut that's exactly what Adobe wanted. For the last fortnight, we've been reading John Buck's excellent book Timeline Volume 2, a history of editing.

We have been working our way through John's book on the iPad and have been completely engrossed with the story of not only Final Cut Pro and its birth, but the history of the other players in the market such as Avid, Media 100 and the reason why Steve Jobs made iMovie.

Timeline for Amazon Kindle  (The free Kindle cloudreader will work on Macs)

There are many blog posts and interviews about the origins of Final Cut, but this second book detailing computer based editing history by John Buck has to be the most comprehensive. This is not a book compiled from facts spread about the internet, John has travelled and interviewed key people such as Randy Ubillos, Adrian Ettlinger, William Warner and even the QuickTime team! Products and stories stop and start, people move to jobs and then back again, all fascinating stuff.

As an example, John has posted an extract from the book about the acquisition of Final Cut and how Adobe tried to stop it in its tracks. We didn't know that iMovie was a direct result, how things go around in circles!  Well worth five minutes of your time to get an understanding that our favourite NLE nearly didn't see the light of day. Here is an extract of the extract:

"Then came another unexpected decision from a former ally in desktop publishing, Adobe. The Final Cut group had barely settled into their new office when Apple management met to consider a request by Adobe to shut down the project. With the Macromedia transaction completed and now public, it was only a matter of days before the makers of Premiere, made their displeasure of a rival editing software package on the Mac known to Apple.

Despite the rebuff on making a consumer version of Premiere for the upcoming FireWire iMac, Steve Jobs was in a tough position.

In order to placate one of the largest makers of Mac software, Apple presented a business case to Adobe that argued Final Cut was drastically different to Premiere, and ultimately beneficial for the desktop market overall.  Sales of Macs were driven in part by the sales of Adobe software products, and should the dilemma escalate, Apple could lose a critical supply partner and re-ignite fears of bankruptcy.

Eventually Adobe Systems backed away from its threats to Apple’s newly acquired Final Cut."

Volume one of the two covers the story of editing technology from the Lyta through the Moviola to the beginning of the second book. It is next on our reading list.

If you are looking for an inexpensive present idea that somebody could give you for Christmas then these two books for $5 each download would make good use of a $10 iTunes gift card.


Written by
Top Blogger Thought Leader

I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. 

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.

 

BBC snooker the crucible

BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

amazon kindle BF

Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.

FCP.co

Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!

 

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