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35% discount on Tonalizer VFX Final Cut Pro plugin for FCP.co readers


We caught up Kenneth Tang Laerke from Irudis at the recent BVE Show in London. He gave us some news on the plugin Tonalizer VFX, the company and he also offered our readers 35% discount until the end of the week.

When we first saw Tonalizer from Irudis, we were not aware of the founders' previous company and its products. Michael Johnsson and Kenneth Tang Laerke had run Pixmantec, a digital imaging software company that was acquired by Adobe in 2006.

So having developed products in still image processing, video seemed the next logical choice, especially with Final Cut Pro X creating hundreds of thousands of potential new customers. We were impressed by the companies desire to bring its high end photographic style image processing into the hands of all editors, even those on a tight budget. They seem very dedicated and focused and are open to all feedback about the product.

Since we broke the news of the plugin to the FCP community back in December, Irudis have released an update, the cuurent version now standing at 1.1.1. It now contains a Detail Sharpener for enhancement of fine details and CineStyleâ„¢ LUT support for pre-grading using the Technicolor CineStyleâ„¢ picture style profile for Canon EOS DSLR cameras.

"We have received significant feedback from early users who are impressed with the ease of use, functions and results they are achieving with Tonalizer|VFXâ„¢, explains Kenneth. It appears that our vision to create a new category of video editing products fills a void in the market from a broad range of videographers, post-production pros, digital photographers and even cinematographers.

There have also been a few customer videos posted online demoing the plugin, this shows the highlight rescue function. (Yes it does start on a white frame!)


Kenneth has very kindly offered all FCP.co readers a 35% discount on Tonalizer VFX by entering the coupon code FCPCOFEB12. The code is good until the end of the week, March the 4th 2012.

The plugin has received some good reviews too, checkout Larry Jordans review who summed up by saying "If you want precise, detailed, and subtle control over the look of your image, combined with the ability to guard against out-of-spec highlights, you need to check into Tonalizer." 

Kenneth also told us about some exciting new products in the pipeline, but we've been sworn to secrecy so you'll have to come back when hopefully we'll be the first to break the news again!


©Peter Wiggins/FCP.co 29/2/02

Written by
Top Blogger Thought Leader

I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. 

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.


BBC snooker the crucible

BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

amazon kindle BF

Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.


Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!


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