Kind of a dumb topic but I've found myself dropping the X from FCPX lately. Just like Apple dropped the X from Mac OSX. The X isn't really needed any more so I just say Final Cut Pro. Not Final Cut Pro Ex or Final Cut Pro Ten. Sometimes I even just call it Final Cut. There's no base version like Express any more.
I just call it Final Cut or FCP as well. I'm wondering when FCP 11 will be out? We've been on ten now for a loooong time. The launch of X created such a stigma for FCP, might it not be a positive marketing strategy to now move on to 11 or drop the numbering convention completely as they did with Mac OS and iOS? Things have developed a great deal for FCPX since June 2011. It is certainly not the program that it was eight years ago. At a glance, FCP 1-7 didn't look drastically different from one another. What does it take to move beyond X? Can Apple not count past 10? - Oh and change the Icons as well. Get rid of the Rainbow clapperboard - it's so outdated! Make something that looks more modern and more Professional. On its own the clapperboard maybe, in a more modern flat style or some sort of colour wheel thing in a different form - fine! But sticking a rainbow on a clapperboard slate just makes it look like something out of My Little Pony. "Hey Rainbow Sparkle, are you making a movie?"
I never called FCPX "Final Cut Pro Ten". I just called it Final Cut Pro X. Same with Mac OS X. Not Ten. X. It's not a movie. Previous incarnation were not Final Cut Pro III and Final Cut Pro IV, etc. I always felt that using Roman Numerals for such things were rather pretentious. But then again it is Apple. Pretentiousness is 90% of their marketing.