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Happy 30th Birthday Apple Macintosh

apple Mac 30 years

30 years ago today Steve Jobs let a revolutionary computer introduce itself to the world. We have been counting the days down to this moment since the new Mac Pro arrived in the office.

Would we be here writing this now if, 30 years ago the Apple Macintosh hadn't been born? Who knows, but it does give us an excellent excuse to be slightly overindulgent with history on a Friday morning!

On January the 24th 1984, Steve Jobs stood on stage and repeated some very familiar marketing phrases about the Macintosh 128K. Insanely great was one of them. He was right, at $2,499 the Macintosh was the first affordable computer (and the third ever) to have the features that we use day to day without thinking about them. Point and click, cut and paste, icons, desktops and WYSIWYG were all new to us.

A historic moment in time, but it was the Mac that stole the show.

 

Steve had set up a 'skunkworks' team of brilliant engineers who designed the Macintosh after he had been kicked off the Lisa project. The Macintosh release torpedoed the Lisa (the successor to the the highly profitable AppleII) below the water which was struggling with its high price compared to IBM PCs.

The stories of the Macintosh's development are legendary. If you have an hour to spare, (probably more) then head over to the Folklore site that lists many great anecdotes on how the Mac was born. You will also find the answer to our favourite Mac trivia question of "What was the very first image displayed on a Mac?"

Should you know a Mac fan who has a birthday coming up, we thoroughly recommend Revolution in the Valley which is a page per story collection of Andy Hertzfeld's memories. Would the person who borrowed our copy a long time ago please return it.

 

Maybe the most famous Macintosh video aired two days before the launch during the Super Bowl XVIII. Directed by Ridley Scott, it portrayed IBM as Big Brother in a very Orwellian scene. Interesting this was not the first time the ad had aired, we will let you find out why on the commercial's Wikipedia page.

 

When did you buy your first Mac? Apple are running a special 30 Years section on their website to commemorate the day. There's also a great new video.

 

The video brought back many memories. We have gone through many beige towers, despaired at Gil Amelio's business decisions, jumped for joy when Steve returned (doing it all again with the iMac) and of course been wowed by the iPod, iPhone and iPad introductions.

So what about the next thirty years in the life of the Mac? What we do know is that video production and consumption will be a major part of the computing experience. 

 


Written by
Top Blogger Thought Leader

I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. 

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.

 

BBC snooker the crucible

BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

amazon kindle BF

Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.

FCP.co

Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!

 

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