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A new media conversion programme from Divergent Media (the people behind Clipwrap) is promising a lot of things in a crowded market. So what does this new $49 application offer?

We have to admit to being slightly sceptical about media converters, we are bombarded by cheap front end GUIs of FFmpeg on almost a daily basis.

The new $49 app comes from a reliable source however, Divergent Media, the company that brought us Clipwrap, the program that rewraps mts and m2ts files into suitable movies for editing.

What go us interested in EditReady was the speed of conversion. Divergent Media are claiming that by using OpenCL, it is fast. Possibly up to four times faster than Apple's Compressor looking at their comparison chart. We have all waited for an H264 client viewing copy to convert at the end of a long edit day haven't we?



“We think of EditReady as the bridge between production and post-production. More and more cameras shoot straight to QuickTime movies, and we wanted a tool for editors to prepare that footage before dropping it into their post workflows. By helping users easily get all their footage into a common mezzanine format like ProRes or DNxHD, we hope to lessen the headaches during the later stages of editing” said Divergent Media CEO Mike Woodworth.  

EditReady Features

  • Speed: EditReady leverages hardware accelerated decode and OpenCL to make it the fastest transcoder on the market. It is as much as 10x faster than competing transcoders.

  • Simplicity: Featuring a clean and simple UI, EditReady makes the complicated work of building transcode batches fast and friendly. It is designed help you get from set to suite as fast as possible.  

  • Metadata: EditReady’s metadata editor lets users view and edit all of the camera and editor metadata associated with a video file. Quickly clean up batches of files, rename clips for edit or add custom data fields.  

  • Batches: Convert multiple batches of files with pre-made presets to create efficient workflows. Quickly transcode footage for web screeners, ProRes editing, or bake in LUTs for dailies.  All this can be done through the simple user interface, or through a command line interface for power users.


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