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Now we are really confused, who owns Thunderbolt? Guess who has applied to register the Trademark

thunderbolt_trademark

We knew that Intel had developed Light Peak with help from Apple. Then right at the last minute before the new MacBook Pros were announced, the name changed to Thunderbolt. Or did it? Guess who has applied to register the name as a trademark.

Apple. Don't tell me you didn't guess!

So the Cupertino gang applied for the Thunderbolt trademark in Canada on March 9th 2011. Hang on, does this mean that other companies can't use the name without a licence in Canada should the application get approved? We are not trademark lawyers but this is going to annoy not only PC makers but also all the peripheral manufacturers too, take a look at the coverage-

1 - Computers, computer peripheral devices, cables.

2 - Computer hardware, connectors, computer software; handheld digital electronic devices and software related thereto; mobile digital electronic devices, mobile telephones, cameras, apparatus for data storage; digital audio and video devices.  

Which is just about everything us editors want to do with Thunderbolt 

We are really confused. Has Apple trademarked the copper version of Light Peak as Thunderbolt? Will Apple licence the name back to Intel or will Intel just call it Light Peak again. Will all PC manufacturers have to call the port on their new boxes Light Peak? Can we learn anything from Firewire? Apple own that trademark but I've never had anybody ask me to borrow a IEEE 1394 cable!

All we want is an ultra fast I/O system for our Macs and the peripherals like storage, capture devices and displays to go with it.


Written by
Top Blogger Thought Leader

I am the Editor-in-Chief of FCP.co and have run the website since its inception ten years ago.

I have also worked as a broadcast and corporate editor for over 30 years, starting on one inch tape, working through many formats, right up to today's NLEs.

Under the name Idustrial Revolution, I have written and sold plugins for Final Cut Pro for 13 years.

I was made a Freeman of Lichfield through The Worshipful Company of Smiths (established 1601). Though I haven't yet tried to herd a flock of sheep through the city centre!

Current Editing

great house giveaway 2020

2020 has been busy, the beginning of the year was finishing off a new property series (cut on FCP) for Channel 4 called The Great House Giveaway. I also designed and built the majority of the graphics as Motion templates. It has been a great success and the shows grabbed more viewers in the 4pm weekday slot than any previous strand. It has been recommissioned by C4 for 60 episodes, including prime-time versions and five themed programmes. 

Tour de france 2020
Although both were postponed to later in the year, I worked again on ITV's coverage of the Tour de France and La Vuelta. 2020 was my 25th year of editing the TdF and my 20th year as lead editor. The Tour was the first broadcast show to adopt FCPX working for multiple editors on shared storage.

 

BBC snooker the crucible

BBC's Snooker has played a big part in my life, I've been editing tournament coverage since 1997. I'm proud to be part of a very creative team that has pioneered many new ideas and workflows that are now industry standard in sports' production. This is currently an Adobe Premiere edit.

amazon kindle BF

Covid cancelled some of the regular corporate events that I edit such as trade shows & events. I was lucky however to edit, from home, on projects for Amazon Kindle, Amazon Black Friday, Mastercard and very proud to have helped local charitable trust Kendall & Wall secure lottery funding.

As for software, my weapon of choice is Final Cut Pro and Motion, but I also have a good knowledge and broadcast credits with Adobe Premiere Pro, MOGRT design and Photoshop.

Plugin Design & Development

I'm the creative force behind Idustrial Revolution, one of the oldest Final Cut Pro plugin developers. It hosts a range of commercial and free plugins on the site. One free plugin was downloaded over a thousand times within 24 hours of release.

I also take on custom work, whether it is adapting an existing plugin for a special use or designing new plugins for clients from scratch. Having a good knowledge of editing allows me to build-in flexibility and more importantly, usability.

FCP.co

Now in its 10th year and 4th redesign, running FCP.co has given me knowledge on how to run a large CMS- you are currently reading my bio from the database! Although it sounds corny, I am pretty well up on social media trends & techniques, especially in the video sector. The recent Covid restrictions has enabled live FCP.co shows online. This involves managing a Zoom Webinar through Restream.io to YouTube and Facebook. 

The Future

I'm always open to new ideas and opportunities, so please get in touch at editor (at) fcp.co. I've judged film competitions, presented workflow techniques to international audiences and come up with ideas for TV shows and software programs!

 

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