Looks like a customize sequence text, in which you adjust the tracking and the position. Essentially the Sequence Text behavior is your go to for customizing text animations, a well known favorite of Mark Spencer of Ripple Training.
Once you get Sequence Text behavior down, you'd rarely touch the other built in text behaviors, unless you're in a hurry.
can't seem to find the setting in sequencing text to get the kerning to start at one end of text line and move across complete line of text. it looks as if the first letter is being pulled left and the rest follow. can this be done in the sequencing text behavior?